Contagious - Jonah Berger

Discover why certain products, ideas, and stories go viral while others get ignored.
Why do some products get everyone talking while others fail to get off the ground? In Contagious: Why Things Catch On, Wharton marketing professor Jonah Berger reveals the secret science behind word-of-mouth and social transmission. Learn how to craft shareable content, engineer viral campaigns, and make your business top-of-mind without relying on massive advertising budgets.
Key Takeaways & Core Lessons

• Social Currency: People share things that make them look smart, cool, or in-the-know to their peers.
• Triggers: Connect your product to everyday environmental cues so people think of your brand frequently.
• High-Arousal Emotion: Content that evokes strong emotions—like awe, excitement, or surprise—drives people to take action and share.
• The STEPPS Framework: Build virality using six core principles: Social Currency, Triggers, Emotion, Public Visibility, Practical Value, and Stories.

What You Get in This Summary Package:

• 1–6 Minute High-Impact Animated Video: Clear visual diagrams translating complex viral marketing frameworks into simple, actionable steps.
• Instant Digital Delivery: Access link sent directly via WhatsApp & Email upon checkout.
• Fast M-Pesa Checkout: Quick, secure mobile payment option.